United Way of Lee County

Job Title: Marketing Specialist

The role of the Marketing Specialist is to increase community awareness of the organization resulting in an

increased annual campaign.

Responsibilities:

• Annually, research, develop and implement a market-driven a communications/marketing plan for

United Way

• Develop, design, write and produce all printed and digital materials

• Serve as staff liaison to the marketing committee

• Brand development and training of staff to ensure alignment with the standards set by UWW

Media

• Develop a relationship and maintain current contacts for all key media personnel

• Assist the ED with communications during a time of crisis

• Provide regular news releases to the media

Campaign

• Develop rack cards, pledge cards, online pledge cards and other materials needed for campaign

• Identify potential donors and strategically cultivate relationships

• Keep donors apprised of organizational success throughout the year

• Contact companies to organize campaigns and campaign presentations in the workplace

• Write articles for local company newsletters

Digital and Social Media

• Continuously update and maintain website

• Provide all communication through website and social media channels

• Develop a digital media and social media strategy including measurement standards indicating the

impact of the work

Special Events

• Develop, plan and implement special events not directly related to agencies

• Recruit, coordinate and recognize special event volunteers

• Utilize research-based information to determine the effectiveness of each event

• Provide photographic services including documentation of events

Perform other general duties as assigned

Normal workday is 8am-4pm, Monday-Friday

Qualifications:

1. Educational: BA/BS degree in an administrative or related field preferred; prior professional experience

may substitute for minimum education requirements

2. Experience: 3 years administrative support experience

3. Personal: Ability to understand and effectively carry out oral and written directions. Pleasant

personality, professional personal appearance. Self-motivated. Good verbal skills and ability to relate

to others. Team-player attitude. Attention to professional ethics and standards, sense of loyalty and

commitment to the organization’s mission, personal codes of honesty and trust, flexibility and ability to

accept and handle changes, and be efficient and effective with people and paperwork. Attention to

detail and neatness in work.

Physical Requirements/ADA:

• No unusual physical requirements. This position requires no heavy lifting, and most work is performed

in a comfortable indoor facility.

• This position will be required to assist with set-up and break-down of event promotions, be onsite for

some, if not all events

• There will be routine deadlines usually with sufficient lead time. The variance in work volume is

seasonal and predictable; priorities can be anticipated.

• Job frequently requires sitting, reaching, talking, hearing, handling objects with hands. It occasionally

requires standing, walking, and lifting up to 20 pounds.

• Must have the ability to see information in print and/or electronically.